
LATIN - IMPERATIVE - TWO WORDS
Why Memento Mori?
“Remember that you will die.”
Yikes.
I know, I know. As a name for a newsletter about estate planning — a field that already has a reputation for being the thing people put off until something terrible forces them to deal with it — "remember that you will die" sounds like I'm leaning into the problem. It sounds morbid. It sounds like the kind of thing a law firm brands itself with right before it loses all of its clients. But here's what memento mori actually meant to the people who coined it, and what it means to me, and why I think it's the most useful lens available for the work you and I both do.

It Was Never About Death. It Was About Living Differently Because of It.
The phrase is Roman. The tradition, though, is older — it runs through Stoic philosophy, through the Egyptian practice of keeping symbolic skulls at banquets, through the medieval tradition of painting hourglasses and candles into portraits of the living. The consistent thread across all of it is not despair. It is clarity.
THE ROMAN TRADITION
Roman generals celebrating a triumph — a military victory parade through the streets of Rome, the highest honor the Republic could bestow — were accompanied by a slave whose sole job was to stand behind the general and repeat, over and over: memento mori. Remember that you will die. Remember that you are mortal.
This was not an insult. It was not an attempt to dampen the celebration. It was a deliberate counterweight to hubris — a reminder, at the moment of greatest glory, that the general was still a man and not a god. That the victory was real but temporary. That what mattered was what came next, and after that, and eventually after everything.
The slave was doing the general a favor. He was the only honest voice in the room.
The Stoics — Marcus Aurelius, Seneca, Epictetus — returned to this idea constantly. Not because they were pessimists, but because they had noticed something: people who genuinely reckon with their mortality tend to make better decisions. They are less distracted by status games. Less prone to deferring the things that matter. Less likely to mistake the urgent for the important.
“Let us prepare our minds as if we had come to the very end of life. Let us postpone nothing. Let us balance life's books each day."
Seneca was not suggesting that everyone spend their days in existential dread. He was making a productivity argument. The person who lives as though they have unlimited time tends to waste it. The person who keeps a clear account of what remains tends to use it well.
Read more about the Stoics .
This Is Exactly the Problem Your Clients Have (And You Have It Too).
Your clients are not, by and large, people who lack the resources to plan their estates properly. They are not unintelligent. Many of them have built businesses, managed complex finances, made hard decisions under pressure for decades. And a significant percentage of them have estate plans that are outdated, unfunded, or simply nonexistent — not because they don't know better, but because most people operate as though they have unlimited time — they rarely stop to consider that they don't.
The avoidance is not irrational. There is something genuinely unsettling about signing documents that only become relevant when you are gone. It requires holding two things in mind at once: the life you are actively living, and the fact that it will end. Most people find reasons to do something else that afternoon instead.
Memento mori is the antidote to that avoidance — not because it makes death less real, but because it makes the avoidance less comfortable. When you actually reckon with the fact that you will die, the question "when should I update my estate plan" answers itself. The answer is always now, or as close to now as can be arranged.
I have watched families navigate the aftermath of someone who planned and families navigate the aftermath of someone who didn't. The difference is not subtle. It is not a matter of some administrative inconvenience versus slightly less administrative inconvenience. It is the difference between a family that grieves and a family that grieves while also fighting — over assets, over intentions that were never written down, over what the person "would have wanted," over probate proceedings that take years and cost more than the planning would have.
The people who do the planning are not less optimistic than the people who don't. They are not more preoccupied with death. They have simply made peace with the fact that death is a planning constraint, the same as any other, and that acknowledging it is not the same as being consumed by it.
WHAT IT MEANS FOR THIS NEWSLETTER
Three Things That Follow from Taking Mortality Seriously as a Premise.
01
Clarity over comfort.
Most estate planning communication is designed to avoid making anyone uncomfortable. It leads with reassurance. It buries the hard questions. This newsletter does the opposite — it leads with the hard question, because that's the one your clients actually need answered. A newsletter that makes people feel good about their unreviewed estate plan is not doing its job.
02
Mortality is a feature, not a bug.
The fact that your clients will die is not a morbid detail to be handled delicately. It is the entire premise of the work. Plans that account for it are better than plans that don't. Conversations that include it are more useful than conversations that dance around it. The goal of this newsletter is to make you more comfortable raising the subject — because your clients are better off when you do.
03
The reminder is an act of respect.
The Roman slave reminding the general of his mortality was not being rude. He was treating the general as someone capable of handling the truth — and doing it a service that no one else in the room was willing to provide. When you raise estate planning with a client who'd rather change the subject, you are doing something similar. It is one of the more genuinely useful things a financial professional can do.
THE SHORT VERSION
Memento mori, properly understood, is an optimistic philosophy. It says: you have a finite amount of time, and it is worth treating that time seriously. It says: the things you care about — your family, your wealth, the people who depend on you — deserve the kind of deliberate attention that only happens when you stop pretending the clock isn't running.
An estate plan is not a document about death. It is a document about what you value and who you trust — written down clearly enough that it survives you. That is not a morbid exercise. It is one of the more generous things a person can do for the people they love.
The name "Memento Mori Minute" is an acknowledgment that most of us need the reminder. Not because death is pleasant to think about, but because the alternative — ignoring it until circumstances force the issue — tends to produce worse outcomes for everyone involved.
The slave in the chariot was right. The general was better for hearing it.
Doug Harvey
Texas Estate Planning Attorney
The newsletter is where this thinking becomes useful.
Every Tuesday, Estate Planning Attorney Doug Harvey attempts to give his advisor friends concepts explained plainly, things to say to clients, reasons to pick up the phone, and something worth thinking about on the drive home.
"This is what I'd tell you if we grabbed coffee and you asked me what advisors need to know about estate planning (minus the overpriced coffee)."
Doug Harvey - Estate Planning Attorney
The Blum Firm, PC
Fort Worth - Dallas - Austin
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